How to Write Quality Content for the Web: Be an Impactful Publisher

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How to Write Quality Content for the WebWriting stuff that attracts people can be challenging! Writing is not only my hobby, it is also my job as a researcher. So, I believe I can offer you some tips in this regard – on how to write quality content for the web.

Let us think of writing an article as a trek you take on a mountain track with your reader. You will be the guide and your reader is the tourist.


The Golden Rule: “Be the reader.”

Keep this in mind all the time. You have to think in your reader’s shoes. If you are the reader (tourist), would you be happy to read (trek) this with you? Don’t forget, it is a partnership that we make with our trekking PARTNER, one that may last longer than we think. This is why we should think in other’s shoes to build a lasting partnership.


The Mantra: “Short paragraphs. Short sentences.”

We are living in an age of immediacy. People like to brush through things and our attention spans are getting shorter by the day. Think about it, would you watch even a funny video if it is more than, say 5 minutes?

If we have long sentences for our reader to focus and understand, it will cause a lot of stress and drive the reader away from the track which is something we cannot do in this era of digital age, so… wait, where did I start?

Give your partner enough breaks. Make the trek easier by chunking it down. Take it step by step. Let the tourist take a breath or two.


The Trek: “Meaningful headings.”

Make sure your headings are meaningful, yet attractive.

Tell your partner “Alright, mate now we will be trekking through a bank of river. This will be about one kilometre (or 0.621371 miles if you like), and it will take about 45 mins” Now the tourist knows what to expect and can digest what is coming on.

Don’t overuse it though, as sometimes too much of a structure can ruin the beauty of the trek.


The Scenery: “Be visual.”

Don’t forget to stop here and there to show the scenery to your trekking partner. It can enrich the experience and provide a refreshing break.

But, again, don’t overdo it! You would be lost in the scenery and lose the real purpose – the trek itself! My little formula is one image per 250 words.

So, in your article use images in a meaningful and a controlled manner to keep your reader interested enough.


The Pinch of Salt: “A little bit of humour.”

Trekking can be tedious and boring at times, so as reading, isn’t it?

No harm in shooting a couple of jokes in to keep the energy going. Again, make sure that you don’t overdo it, so that your partner starts perceiving you as a joker without solid knowledge to offer.


The Finish: “Check for mistakes.”

NavigationThis is perhaps the key task in ensuring that you are on the right track. Make sure that your journey is smooth by checking for navigational mistakes. Check your map, use the compass and adjust.

In a writing, this comes down to language errors. Mistakes in the shape of grammar, typography and spelling can really put your reader off. While your contemt may be of high qulity, one mitskae coud send out a wrogn message. See?

This is why I use Grammarly. As a language support tool, it has been a lifesaver for me, especially in my studies. It is a very intelligent tool that can detect even very hidden grammar and other mistakes. While the free version is more than handy, if you are really serious about writing, the premium version would be a good bet too (as I’ve come to know). Click here for my honest review of Grammarly.

After all, it is all about the quality of your map, so that your partner will not feel lost.


There you go! As a publisher, I always try to keep these tips in mind and to follow them to my best. This way, we can make writing fun. And when we enjoy our writing, there is a very high chance that our readers do the same.

Let me know if these helped you by commenting below.



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